What makes a good story?

Ideally stories should have a few common elements. If doesn’t have any of these, it most likely will be less engaging or interesting.

• Emotion. The story should created an emphatic response from reader/viewer. Often this involves the next bullet point, call to action.
• Call to action. Sometimes a story may urge the viewer to do something.
• Story arc. Stories often introduce characters, give a conflict, then a resolution.

Consider who the audience might be; sometimes you may need to define terms or concepts for a general audience who may not know all the terminology you are using.

Also, note how sound elements can help drive a story as well. This website describes four ways to create musical moods. Sound cues can guide a viewer’s emotions.